Captain Morgan

As part of my experience at Brixton Finishing School, I worked within a team to deliver a campaign for Diageo's Captain Morgan. The brief was to attempt to make Captain Morgan the drink of choice for Gen Z.

Client: Captain Morgan

Challenge: Captain Morgan is not the preferred choice for home or social gatherings among the target demographic. The brand is primarily associated with low prices. Other brands dominate the market in the target age group.

goal: Increase brand relevance and appeal among 18-24-year-olds.

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