Client: Anthony nolan
Challenge: Young men (16-18) are the most needed stem cell donors but the least likely to sign up. Even when they do, 43% don’t follow through when called to donate. The biggest barriers? Lack of awareness, commitment, and engagement over time.
goal: Recruit young men onto the register and keep them engaged until they’re called to donate. The campaign needs to make stem cell donation feel normal, accessible, and relevant, ensuring more donors actually go through with their life-saving commitment.
